INTRODUCING THE
Finish the growth game.
Google optimizes your ad assets.
Meta optimizes your creative expansion.
2nd Half optimizes what happens after the click —
and learns what to create next.
Landing page asset scoring.
CAC optimization by creative asset & block.
AI-driven variants.
Feedback into your ads.
You’ve optimized your ads. Now optimize your post-click experience — and close the loop.
Built for Google PMax and Meta Advantage+. Powered by more AI. Made for growth teams.
No ML team required. Just measurable CAC wins — from ad to conversion.
Two-halves of Creative Optimization
How It Works
The growth journey has two distinct halves: pre-click and post-click. 2nd Half is designed to optimize what happens after the click, completing the loop that Performance Max and Meta Advantage+ start.
Pre-click (Ad-side)
We ingest ad assets, creative variations, and targeting logic. Using performance signals like CTR, CAC, and conversions per ad asset, our Optimization Engine identifies what’s working.
Post-click (Page-side)
Landing pages are broken into creative blocks, then page assets. We measure time on page, scroll, bounce, and CAC by block & asset. The Creative Engine then uses this feedback to dynamically improve future variants, both ad assets and page assets.
🔁 Optimization Engine
This is the intelligence layer. It continuously learns from both sides and feeds signals back into the Creative Engine — closing the loop between ads and landing pages to reduce CAC.
LEGACY STACKS DELAY PERSONALIZATION.
2nd Half personalizes every experience — in real time.
How 2nd Half powers real-time personalization:
- ✅ Real-time audience clustering — behavioral embeddings drive adaptive targeting.
- ✅ GPT-powered variant generation — dynamic headlines, CTAs, offers personalized on the fly.
- ✅ API-first architecture — easy to integrate with any React or Next.js app.
| How 2nd Half Works | |
| Traffic Source & Behavior | → 2nd Half SDK |
| 2nd Half SDK | → Vector Database |
| Vector Database | → Audience Clustering |
| Audience Cluster | → GPT Variant Generation |
| GPT Variant | → React App → User |
| Conversion Event | → Feedback Loop |
Traditional personalization stacks rely on complex data pipelines — Segment, warehouses, CDPs — that take hours to update and sync.
2nd Half works differently. We stream behavioral signals directly into a vector database, cluster audiences in real time, and generate GPT-powered variants instantly — delivering true 1:1 personalization on every page load.
How 2nd Half is different — and better
Pricing that scales with your growth
Starter
$250/mo
For early stage teams looking to validate 2nd Half on real campaigns.
• Up to 50K page views/mo
• 1 landing domain
• Unlimited variants
• Basic traffic source targeting
• Basic behavioral targeting
• Email support
• You're gonna love it
Growth
$1,000/mo
Real-time, advanced personalization to drive growth at scale.
• Up to 500K page views/mo
• 3 landing domains
• Advanced traffic source targeting
• Advanced behavioral & CRM targeting
• Conversion optimization AI
• Audience segment insights
• Premium support
Enterprise
Custom
Full power 2nd Half for enterprises & large marketing teams.
• Unlimited page views
• Unlimited landing domains
• Custom integrations
• Dedicated CSM
• Conversion experiments consulting
• SLA & priority support
• White labeling options